Wednesday, 20 November 2013

Creating Your Pitch - A Rough Guide

Format: 

  • You will present, to the class, the ideas and thought processes that have gone into coming up with your film. 
  • The pitches will be filmed as evidence of planning (you can put this on your blog) and you can use a variety of presentation methods to help you. 
  • You will then consolidate all your materials into a lengthy blog post that will form your assessed piece 5.
You can use the IWB (projector/whiteboard) to present a PowerPoint or Prezi and to show media and images related to your pitch.  Be creative, be bold, don't just read your presentation off the screen.


Core contents:

Introduction, if you are working alone then you are going to introduce yourself as your film company, e.g. in my case I would say that I am representing RAM Productions.

It is advisable to have your film logo up on the screen during this time, and for high end marks you should talk a bit about your brand and ideology (what kind of films your company makes, e.g. quality thrillers that appeal to mass audiences worldwide).

You are there to present your ideas for a new film called . . . (insert your title here).  There should be an explanation of how you came up with this name.  Remember, shorter, one word titles work better; films with 'The' at the start are also okay.  Anything above this usually has to be genre related, e.g. 'The Hills Have Eyes' clearly has horror connotations, as does 'The Last House on the Left'.  Whereas, an action film called 'Will Wants Revenge' sounds lame, boring and uninspiring, whereas 'Revenge' is more apt.  Test it out on your audience, do some audience research, or VOX pops.

 WHAT HAS YOUR AUDIENCE RESEARCH SHOWN YOU??

Talk us through your list of ideas and how you settled on the original (remember, film titles change right up until the film is edited, so don't worry if you're unsure - YOU CAN CHANGE LATER).

A good starting point is to talk about comparable films, by comparing and contrasting similar films you are telling us that you understand your chosen genre and have a clear vision of how you will apply the codes and conventions of this type of film.

Plot
You should talk about the films storyline (from start to finish), this is similar to reading the back of the DVD cover or the blurb on a film's website or cinema listing.  Don't forget to talk about key binary oppositions and character roles within your film.

The opening two minutes
Think about how your film is going to start.  Usually you will be introduced to the main character or the main plot catalyst that will drive the film forward.  What films gave you inspiration for your opening?  Give us a taste of what's to come.

The Cast
Whilst you won't actually get Tom Cruise to star in your film, if you are making the type of film that he would star in, then talk about how you want him cast in your film.  Who is your dream team for this cast? List and discuss. 
 
ENGAGE YOUR AUDIENCE - IF WE ARE FALLING ASLEEP IT'S BECAUSE YOU HAVEN'T DONE A GOOD ENOUGH JOB OR COMPLETING THE INITIAL RESEARCH.

Locations
Start thinking about location scouting, what resources you have available to you and where you will film the majority of your film.  If you don't have all the materials when you come to pitch, don't worry, just make sure it goes under your planning folder.

Q & A
Factor in time for questions.

Student exemplar of a film pitch.  Watch it and evaluate:

  • What their film is called - would you watch it, is it appropriate?
  • What technologies they have used (the audio link is not working but is intended for blog and shows interactivity).
  • How clear they are in their aims (where they want to film)
  • How they have shown understanding.




And what about this example - how have they reflected on audience?
Here, three posts nicely lead into one.

KEY POINT: What you want to achieve, how you will achieve it, what you have learnt from the process.

BLOG BLOG BLOG



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